AI Insights · Timothy · July 2025
Top Word Puzzle Games on iOS in Bulgaria: Q2 2025 Performance
Explore the performance trends of the top 5 word puzzle games on iOS in Bulgaria during Q2 2025, with insights from Sensor Tower's latest data.
In the second quarter of 2025, the top word puzzle games on iOS in Bulgaria showcased varied performance trends, according to Sensor Tower's latest data.
Words of Wonders: Crossword saw a notable fluctuation in weekly revenue, peaking at approximately $124 in late April, before dipping to $59 in early May. Weekly downloads reached a high of around 474 during the same period, while active users saw an increase from 3.7K to over 5.2K by the end of the quarter.
NYT Games: Wordle & Crossword experienced a steady rise in revenue, culminating at $120 in mid-June. Downloads varied, with a significant spike of 107 in late May. Active users remained relatively stable, fluctuating slightly around 200.
Zen Word® - Relax Puzzle Game showed a strong upward trend in revenue, reaching $175 by late June. This was accompanied by a consistent increase in downloads, peaking at 195. Active users also grew, ending the quarter at 1.3K.
Cryptogram: Word Brain Puzzle demonstrated fluctuating revenue, with a peak of $70 in early June. Downloads saw a notable increase to 380 in late May, while active users decreased from 2.2K to 1.6K by the quarter's end.
Finally, Word Snack - Picnic with Words maintained a steady revenue stream, with a peak of $53 in late May. Downloads showed a slight increase, reaching 221 by late June, while active users saw a gradual decline from 2.1K to 1.6K.
These insights provide a snapshot of the dynamic landscape of word puzzle games in Bulgaria, with more detailed analysis available through Sensor Tower.
